Written by John on February 22nd, 2010

EDEN PRAIRIE, Minn. (February 2010) —Country Choice Organic, a leading producer of USDA certified organic oatmeal, cookie and snack products, is reducing the sugar in each FIT KIDS Instant Oatmeal variety by 18 to 23 percent as part of an ongoing program to improve nutrition on all its products. The new FIT KIDS Instant Oatmeal arrives on store shelves in March. 

Country Choice Organic FIT KIDS Instant Oatmeal makes it easy for kids to eat a heart warming breakfast every morning by making whole grain, high fiber cereal taste delicious to the pickiest of children.   “At Country Choice Organic, we constantly review our products to find ways to improve our nutrition profile”, says Sharon Herzog, Research and Development Director at Country Choice Organic. “Reducing the sugar in FIT KIDS Instant Oatmeal is a perfect example of tweaking a formula to improve nutrition while still delivering the great taste kids want at breakfast.” 

Country Choice Organic FIT KIDS Instant Oatmeal is made with whole grain organic oats and fortified with calcium and iron, and available in kid-friendly flavors including, Chocolate Chip/Cinnamon Toast and Caramel Apple/Berry Blast Variety Packs. Found in organic food aisles nationwide, each package contains eight servings for a suggested retail price of $4.29. Every serving is a good source of fiber, protein and iron and contains no trans fat.   Find more information at


Have You Had Your “A-ha” Moment Today?

Written by John on December 10th, 2009

For years the conventional wisdom on organic food was, “If it’s good for you it must taste bad.”  Obviously, this can’t be all true, given the plethora of new organic products in the marketplace.  However, some stereotypes die hard.  That’s why we’re capturing Country Choice Organic “a-ha” moments and sharing them here.  An “a-ha” moment happens whenever reality is at odds with a preconceived notion…like finding an organic cookie that tastes great.  They can happen anywhere, but to increase the odds when it comes to our products, we’re forcing the issue.  So watch out…you might be the next to have your Country Choice Organic “a-ha” moment captured for posterity.


What’s Food Got To Do With It?

Written by John on September 30th, 2009

I attended the Natural Products Expo in Boston last Friday and came away thinking, “Who eats like this?”  Sure, all the usual suspects were there with samples of organic ice cream and yogurt, but clearly nutrients were the star of the show.  Competing booths worked hard to assert their Acai street cred or tout their Goji berry-ness.  In fact, it seemed much of our natural “food” had devolved into carriers for the latest super fruit or micronutrient.  Combined with the abundant display space devoted to colon cleansing, wrinkle removal and pet acne, it made me wonder, “What’s food got to do with this?” 

I was reminded the next day, spending time with a third generation Maine lobsterman. Mackerel Cove We joined Herman and Monique aboard the Jocelyne K under a warm afternoon sun (much appreciated considering their day started at 5:00 a.m.) and spent a few hours motoring around Mackerel Cove.  We listened to lobster stories, learned about a lifestyle passed down to generations and heard the pride these “farmers of the sea” take in providing real food to people.  We stopped along the way, dining on lobster stew, mussels, steamed lobster and fried clams.  Nothing fortified, not a goji berry to be found…and yet I never felt healthier.

Learn more about Maine lobstermen at


Good Morning America Meets One Smart Cookie!

Written by John on August 27th, 2009

Last week, Country Choice Organic Soft Baked Cookies made quite a splash – without a glass of milk. Our delicious and organic Soft Baked Cookies received accolades from Diane Sawyer on Good Morning America, Lisa Drayer at Women’s Health Magazine and  Phil Lampert , the Supermarket Guru!

This summer, Country Choice Organic re-launched the cookies in leaner, greener packaging to keep each cookie fresh and keep excess packaging out of landfills. Check out the links below to see what all the rage is about, or better yet, swing through the nearest organic food aisle, and taste them yourself.