Our society is in a constant state of fascination with any grain or seed that promises to provide an extra gram of protein or few milligrams of omega-3. Pomegranates, Quinoa, and Flax have all had their moments in the spotlight, and felt the sting of unrequited love from our hungry nation.
Most recently it’s been Chia’s turn. Once the domain of late night TV hawkers selling novelty planters sprouting green hair, Chia has become the “IT” seed for the food industry. At this year’s Natural Products Expo West, we saw this diminutive seed in everything from chips and pasta to peanut butter and oatmeal bars. There’s even a chia beverage offering extra omega 3 (if you can swallow the lumpy texture).
Country Choice Organic won’t be launching Chia Sandwich Cremes though anytime soon. Chia packs a nutrient punch, but so too do real, simple foods. Michael Pollan says it best: “Eat food. Not too much. Mostly plants.” There isn’t a single magic bean for health (as the grains and seeds that have had their 15 minutes of fame know all too well).
Moderation is our mantra, even when it comes to super foods. Where do you weigh in on the Chia craze?