Fueling the Flying Fin

Written by John on October 27th, 2010

It’s well documented that oatmeal is good for your heart due to its unique ability to whisk away cholesterol from our blood.  And especially this time of year, as thoughts turn to warming comfort foods, the airways are filled with grandfatherly characters touting the grammatically-challenged fact that “oats is good food”.

More recently, we’ve discovered that oats is also good fuel through our support of Roger Aspholm, a.k.a. The Flying Fin.  Roger, who is dominating his class of the 2010 NE Cyclocross season, fuels his days with Country Choice Organic Oats.   “I cannot emphasize enough how well Country Choice products nourish us as endurance sports athletes,” said Aspholm after a recent victory. 

Cyclocross is a fast-growing and physically demanding sport that combines elements from road, mountain and BMX biking into a single grueling race.  Think steeplechase on a bike…including the barriers.  A pack of riders race around a fixed course over hill and dale.  And according to Roger, it’s a lot of fun (although I’ll take him at his word).  You can check out The Flying Fin and the sport of Cyclocross here.

So we figure if oats can fuel Roger’s day, they can boost anyone’s performance, endurance athlete or not.  Find out for yourself by downloading a coupon here and visiting your local store.  Maybe you could ride your bike.


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