For years the conventional wisdom on organic food was, “If it’s good for you it must taste bad.” Obviously, this can’t be all true, given the plethora of new organic products in the marketplace. However, some stereotypes die hard. That’s why we’re capturing Country Choice Organic “a-ha” moments and sharing them here. An “a-ha” moment happens whenever reality is at odds with a preconceived notion…like finding an organic cookie that tastes great. They can happen anywhere, but to increase the odds when it comes to our products, we’re forcing the issue. So watch out…you might be the next to have your Country Choice Organic “a-ha” moment captured for posterity.